陳列設(shè)計(jì)是什么？是你畫出來的那些店鋪動(dòng)線規(guī)劃圖？是你腦海中那些閃閃發(fā)光的idea？還是讓你深思的那些東西嗎？關(guān)于“陳列設(shè)計(jì)是什么”的問答從未停止過，我們很難給出一個(gè)精確的答案——因?yàn)殛惲性O(shè)計(jì)充斥在我們生活的每一個(gè)領(lǐng)域。

在這里，我們搜集了17位有創(chuàng)造力的陳列師給出的答案，用這些簡單的圖文來共同討論究竟什么才是陳列設(shè)計(jì)以及陳列設(shè)計(jì)的規(guī)則，或許他們的說法不是你心中所想的那一個(gè)，但也許他們的回答能夠擴(kuò)大你的眼界，也許能給你切法更好的理解陳列設(shè)計(jì)及其規(guī)則的本質(zhì)。

Rule 1：Display design is Persistent Trying.——設(shè)計(jì)是持之以恒的嘗試。

Rule 2：PLACEMENT……BE PRECISE. Display is all about selection, placement, creating a look, theatre and interest to the viewer. Ensure this is always done with flair and attention to detail. Poor detail will ruin any display and damage the brand.

擺放要精確。陳列就是對商品進(jìn)行選擇和擺放，來吸引顧客。要確保照顧到陳列的每個(gè)小細(xì)節(jié)，不注重細(xì)節(jié)會(huì)毀掉整個(gè)陳列效果，破壞品牌形象。

Rule 3：USE EVERY OPPORTUNITY TO INSPIRE AND SEDUCE. Everything we do in VM is to seduce our customers into buying into our inspiring lifestyle exhibit.

抓住每個(gè)機(jī)會(huì)去吸引顧客。VM的最終目的就是招攬顧客，購買商品。

Rule 4：PREPARE ALL STOCK. Stock has to be pressed, steamed, polished etc. Preparing your merchandise well will ensure the maximum effect and make your display twice as effective.

貨品準(zhǔn)備工作。保證所有貨品熨燙整齊干凈，這樣會(huì)使陳列有事半功倍的效果。

Rule 5：SPACING….LET IT BREATHE. Careful spacing allows your focal points to be clear and allows the eye to follow its route to your featured product. Overcrowding lessens the effect and makes the eye confused. This in turn makes the display less successful.

留出充足的空間。合理的空間布局可以突出焦點(diǎn)商品，布局過于緊湊達(dá)不到突出產(chǎn)品的效果，也屬于不合理的陳列。

Rule 6：LINING UP & ANGLES……KEEP THE RHYTHM. The products should be in line with the glass or walls. Angles need to be deliberately placed and repeated in the display to give a repeat or ‘rhythm’.

排列與角度 要體現(xiàn)節(jié)奏感。產(chǎn)品陳列要與玻璃或墻壁平行，角度擺放要明顯并重復(fù)，體現(xiàn)節(jié)奏感。

Rule 7：LESS IS MORE, DON’T OVER COMPLICATE. Know when to stop, don’t use every idea, edit to give the most impact. The most effective displays have a clear colour theme and tell a easily understood story.

要簡潔，不要過度復(fù)雜化。不要將所有的創(chuàng)意和想法融入一個(gè)陳列中，好的陳列只需有一個(gè)色彩主題。

Rule 8：ALIGN TO YOUR BRAND IDENTITY. Don’t make Prada into Uniqlo. Know your brand.

要有品牌識(shí)別意識(shí)。是Prada就不要做成優(yōu)衣庫。

Rule 9：ALIGN TO YOUR CUSTOMER PROFILE. Deliver all that you do to grab attention and align this towards your target customer.

吸引目標(biāo)顧客。你所做的一切都是為了吸引你的目標(biāo)顧客群。

Rule 10：KNOW WHEN TO BE CREATIVE AND WHEN TO BE COMMERCIAL. Creativity and commercialism must work together to deliver maximum sales results.

在創(chuàng)意和商業(yè)之間尋找平衡。只有在兩者之間找到平衡才有可能獲得最大銷售額。

Rule 11：BE METICULOUSLY CLEAN AND TIDY. Poor housekeeping ruins even the most effective displays. Great housekeeping enhances the poorest displays.

細(xì)節(jié)處也要保證干凈整潔。保潔不到位會(huì)毀掉即使是最好的陳列。干凈整潔會(huì)提升即使是最差的陳列

Rule 12：3’S AND 5’S. In general group products in odd numbers, this will look more artistic.

奇數(shù)排列。通常這種奇數(shù)的排列方式看起來更具藝術(shù)感。

Rule 13：LIGHT THE FOCAL POINT. Enhance your display by lighting the focal points and making your viewer focus easily on your featured products.

照亮焦點(diǎn)區(qū)域。照亮焦點(diǎn)區(qū)域，使顧客第一眼就能看到所突出的商品。

Rule 14：PYRAMID GROUPINGS. Practice and master pyramid groupings, a basic of any display.

金字塔式排列。陳列的一個(gè)基本方式，要多加練習(xí)和掌握。

Rule 15：ASSYMETRY LOOKS MORE EXCITING THAN SYMMETRY.  非對稱的排列效果更好。

Rule 16：COLOUR……MAKE A STATEMENT DON’T OVERCOMPLICATE. The simplest colour themes look most dramatic.

色彩不要過于復(fù)雜。越簡單色彩主題效果越好。

Rule 17：ALL RULES ARE MADE TO BE BROKEN ! The only absolute rule in display is that every rule can be broken, as long as its deliberate.

打破規(guī)則！陳列中沒有固定的標(biāo)準(zhǔn)。